About This Project
Fannie Mae was going through a re-brand and they wanted
people to know they were looking at their business from a
different angle. I developed these ads that compare
pioneers that took risks to see things differently.

Headline 1:
Mountaineers have climbed 29,035 feet to get a fresh perspective.
You don't have to go that far.

Headline 2:
Oceanographers descended 35,810 feet to get a fresh perspective.
You don't have to go that far.

Headline 3:
Astronauts traveled 234,878 miles to get a fresh perspective.
You don't have to go that far.

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